新加坡国立大学访学实训项目

NUS Innovation Management Program 2018 寒假

项目手册  申请表

课题:创新与创新型组织Topic: Creativity and the Creative Organisation
  • 创新的过程
  • 迷你案例:基因技术 (Genentach)、微软、Juno
  • 什么使组织变得创新?
  • 案例分析:IDEO 设计
  • The process of creativity
  • Minicases: Genentech, Microsoft, Juno
  • What makes organizations creative?
  • Case: IDEO design
师资:副教授 Assistant Professor

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课题:创新与创新型组织Topic: Creating new market space: Blue ocean strategy
  • 迷你案例:Andre Rieu and orchestras
  • 扩展市场空间 / 规避竞争 / 创造价值而非为价值而争
  • 案例:通用(GE)医疗系统在印度
  • Minicase: Andre Rieu and orchestras
  • Expanding the market space / avoiding competition / creating value rather than competing for value
  • Case: GE medical systems in India
师资:副教授 Trainer: Assistant Professor

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课题:科技、创新与竞争优势的核心概念Topic: Core concepts of technology, innovation, and competitive advantage
  • 科技与创新管理概述
  • 微型案例:美国健赞公司(Genzyme)
  • 发明、创新与主流设计
  • 创新的类型
  • 科技变革与技术换代
  • 应对科技颠覆与替代
  • 微型案例:本田与丰田
  • Introduction to technology and innovation management
  • Minicase: Genzyme
  • Invention, innovation, and dominant design
  • Types of innovation
  • Technological change and technological substitution
  • Coping with technological disruption and substitution
  • Minicase: Honda and Toyota
师资:副教授 Trainer: Assistant Professor

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课题:知识产权管理Topic: Managing Intellectual Property
  • 专利、版权、商标、贸易机密
  • 通过知识产权管理进行保值
  • 案例:待定
  • Patent, copyright, trademark and trade secret
  • Appropriating value through intellectual property management
  • Case: to be confirmed
师资:副教授 Trainer: Assistant Professor

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