英国帝国理工海外访学项目

Imperial College London Global Challenge Summer School 2017 暑期

项目手册  在线申请

欢迎典礼

欢迎致辞及帝国理工简介 (Welcome and "This is Imperial" Introduction)

地点:Electrical and Electronic Engineering Building Room 403a

内容:

  • 项目签到(Programme Registration)
  • 欢迎致辞、帝国理工简介(Welcome and "This is Imperial" Introduction) - Prof. Debra Humphries
  • 项目导航(Programme Orientation) - Dr Caroline Hargreaves
  • 介绍帝国理工学院学生大使(Introduction to Imperial student ambassadors)
  • 欢迎午宴(Welcome lunch) @ The Council Room, 170 Queen's Gate
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商业谈判与影响力 (Negotiation and Influencing Skills)

大纲
The ability to negotiate solutions and influence people so that everyone involved agrees and commits to those solutions requires thought, analysis and practice. Good negotiation skills are a key aspect of personal effectiveness. Linked to persuasiveness, conflict handling, assertiveness and active listening skills, success in negotiation can be increased by learning and applying key behaviours.
This workshop emphasises the need for careful thought and planning before negotiations. Key topics are consideration of: the situation, who is involved, their motives and objectives, styles of communication, preparation: bargaining and planning, signs of conflict and dealing with conflict. Negotiation exercises allow participants to practise and identify key improvement opportunities.
师资
Dr Caroline Hargreaves

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New Frontiers in Global Health (全球健康新疆界)

大纲

The aim of this session is to provide participants with an understanding of current challenges in Global Health and what are the latest innovations to meet these challenges. This session will cover:

  • What is Global Health?
  • Problems and Challenges
  • Solutions with case studies examples
  • Current innovations in Global Health

师资

Prof Guang Zhong Yang

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互联网挑战 (Challenges of the Internet)

大纲

The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve several billion users worldwide. Whether for business or leisure, use of the internet is becoming part of our daily lives. To understand what impact this have, the session will cover:

  • An introduction/overview of the internet and its power
  • Current challenges of the internet and problems faced by companies.
  • What businesses are doing to overcome these challenges?
  • Current innovations in managing Internet Challenges (academic and business)

师资

Dr Agnieszka Madurska

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商业模式创新 (Business Model Innovation)

大纲:

This expert-led module facilitates students' understanding of how businesses differentiate and compete in global markets. Students learn to define and build business models and how to market ideas to establish competitive advantage.

Topics considered:

  • Building and improving business models that drive growth and innovation
  • Evaluating ideas to determine which to pursue
  • Creating strategies to differentiate and market products/brands
  • Leveraging market insights to strengthen competitive position
  • Identifying the most appropriate marketing mix, considering: product, price and global position
At the end of the summer school students working in teams will identify an idea to address one of the challenges from their sessions on Global Health, Climate Change and Internet Security, they will then present a business model and marketing plan for this idea. This exercise consolidates learning while inspiring potential ideas and solutions to real Global Challenges.

师资:

Dr Rahul Bansal

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