新加坡国立大学访学实训项目

NUS Innovation Management Program 2018 寒假

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课题:科技、创新与竞争优势的核心概念Topic: Core concepts of technology, innovation, and competitive advantage
  • 科技与创新管理概述
  • 微型案例:美国健赞公司(Genzyme)
  • 发明、创新与主流设计
  • 创新的类型
  • 科技变革与技术换代
  • 应对科技颠覆与替代
  • 微型案例:本田与丰田
  • Introduction to technology and innovation management
  • Minicase: Genzyme
  • Invention, innovation, and dominant design
  • Types of innovation
  • Technological change and technological substitution
  • Coping with technological disruption and substitution
  • Minicase: Honda and Toyota
师资:副教授 Trainer: Assistant Professor

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