Global Business Skills: Planning and Negotiating Strategies

Conducting business across cultures is crucial for succeeding in today's highly competitive marketplace. This highly interactive, simulation-based session provides executives with the knowledge and skills to plan, work, and negotiate in the global marketplace.Topics include cultural differences as they affect international business, understanding hospitality and protocol, establishing trust and credibility, characteristics of a cross-cultural negotiator, concepts of win-win and win- lose, tactics and power strategies, and communication and persuasion strategies.

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The Power of Brand: Brand Management

Explore, learn, and understand the complexities in the development, sustainability, and leverage of a brand. In this session,participants learn how brand identity must be nurtured and managed to positively affect a company's performance and future, as well as understand the power and importance of a brand from its creation through execution. This session presents students with an overview of brand development; brand research; and brand management structures for sales,marketing, advertising, and promotional purposes. In addition, students explore how companies develop financial wealth by extending existing brands and controlling and/or influencing brand pricing and distribution.

 

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Money and Banking

This session explores how banks and other financial institutions operate in a globalized world. Instruction includes an overview of monetary policy and how the central bank regulates and supervises the banking system, as well as the tools it employs as it manages the cost and availability of money in the economy. A review and discussion of recent financial legislation also is included.

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Introduction to the Stock Market

In this session, students learn about the equities markets and the approaches that investors use to pick stocks. Topics include goalsetting and successful strategies; protecting profits and limiting losses; understanding investment risk and market psychology; techniques for selecting stocks in both up and down markets; stock classifications; approaches to the study of the markets; and how to read and comprehend financial tables and sources of information.
 

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