商业计划书撰写（Developing a Business Plan）
Learn all aspects you need to create a solid first draft of your own business plan. This course begins with a comprehensive "situation analysis" of your (or your employer's) small business (or case study, if more applicable). You then learn the key components for creating an effective business plan: knowing your existing customers, targeting future customers, customer value formulation, Income statement and balance sheet forecasting, revenue forecasting methodologies, competitor assessment and emerging company/product/service competitors, and understanding the pitfalls of small business development. In addition, you look at building and planning an efficient business infrastructure (systems, technology, 3rd party software); small business finance, cash flow, debt, and financing alternatives; transitioning from personal guarantees and credit lines to a self-financing business model; effectively planning, hiring, and training staff with high potential; negotiating skills; and setting day to day priorities with the business plan in mind. With these skills you can build a solid first draft of your business plan.
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